ashion’s environmental impact is becoming ever more apparent for the industry on a global scale. Despite many designers beginning to acknowledge the issue, sustainability continues to be pushed under the radar, or conversely, tackled with an overbearing sense of severity. Sustainable brand ELLISS
instead addresses fashion’s harsh reality with tongue in cheek prints, having reimagined signature pieces from Collection I
as part of a Selfridges exclusive. With the awareness that it takes two thousand seven hundred litres of water to make a single T-shirt, designer and brand founder Elliss Solomon seeks to limit her brand’s impact through the use of organic cotton.
Solomon’s garments are carefully crafted to eschew the use of synthetics, therefore avoiding water pollution and unnecessary carbon emissions. Uncompromising on beauty, and encapsulating a feminine effervescence, Elliss’s collections remain both intelligent and aesthetically pleasing. Given titles such as ‘Laundry T’ and the ‘Anna Body’, the Selfridges exclusive collection nods towards key activist figures and approaches. For example, Anna Kingsford – a women’s and animal rights activist from the 18th century – appears symbolically on a body with a print of yellow lips.
The Selfridges exclusive collection by ELLISS is available in store and online now.