Earth Day: Unified Goods x Fashion Revolution

  • Photography  Max Barnett
  • Styling  Patricia Villirillo
  • Words  James Ross

There’s no denying that times are changing and that we’re getting tired of the way the planet we call home is being treated. While world powers and global corporations pledge to change their ways, many are left thinking, “are we already too late?” Climate change, global warming, the greenhouse effect – all phrases that roll off the tongue like second nature, but they leave many of us with a feeling of impending doom about what is to come if these trends are not halted or reversed.

It has been almost fifty years since the first Earth Day was held in 1970, and that same year the commonly used Möbius symbol “♻”, synonymous with the movement to “reduce, reuse, recycle” was created. What is clear is that, in almost half a century, the same subject remains at the forefront of our concerns. At times, the fashion industry has come under scrutiny for wastefulness, and for failing to consider the impact of grab and go high street clothing that is just as often thrown away as other single-use items. This is where vintage garners support for its green credentials, as well as inspiring future fashion trends.

Drawing on the nostalgia for ’80s and ’90s clothes, vintage fashion retailer, Unified Goods, brings the issue of epidemic wastage into clarity. They celebrate the “intriguing history and journey of the original pieces” and shine a light on Earth Day’s eco movement in their collaboration with PYLOT. Their vintage wares, emblazoned with conspicuously retro designs and motifs, are the epitome of this green fashion trend – they are the very definition of the “reduce, reuse, recycle” movement and we are reminded of how contemporary this style remains.

This is timely, as international climate change protest, Extinction Rebellion, grabs headlines and brings attention to Earth Day’s mission with laser-like focus. While their concerns are veritably shouted from the rooftops, there is no better time to stand up, stand out, and wear our feelings, quite literally, on our sleeves.

All profits from United Goods’ sales will also go to the charity Fashion Revolution, a global movement dedicated to uniting people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our future clothing is made in a safe, clean and fair way. To see the range of twenty Earth Day tees, click here.

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