Judging by his previous collections for Moschino, it was silly to expect anything other than a celebration of youth from Jeremy Scott’s Menswear Spring/Summer 2015 for the Italian fashion house. In addition, this year the designer relocated his menagerie of acid colours and oversized branding to London, a city synonymous with club kids, a notion that underpins his previous collections.
With a roster of models such as Lily Mcnenamy, Charlotte Free, Rob Evans and Lindsey Wixon, Moschino opted out of just focusing on menswear and included an array of Womenswear pieces to appease his entire clientele.
The clothes themselves were like a mish-mash of Moschino old and new, tapping into Scott’s American heritage on pieces like the American flag bathing suit, the new location of London (even applied on the invites!) and featured a more global appeal with the flag print matching shirt and shorts.
Scott continued his motif of Moschino-mania by branding just about every garment that graced the runway. Waistbands were emblazoned with the brand’s name on fishnet pieces, the logo was supersized and printed onto tunic style tops and the brand’s iconic chain print was reinterpreted by repetition of the word Moschino in gold. The designer also showed his humorous style by printing select pieces with the word ‘Fauxchino’, and alluded to the luxury element of the brand by embossing glittering dollar signs onto bomber jackets and tailored suits.
Sheer fabrics broke up the bold packaging collaged textiles, marking a continuation from his Spring/Summer 2015 womenswear. Warm ochre hues and bleached denim with supersized monogram print were seen as muted alongside the brashy prints of the opening looks.
It may not be the most cohesive collection, it may not even have a theme at all unless you can count the brand itself as inspiration, but there’s no doubt about it: Scott’s first menswear collection for Moschino is the collection to buy into. Expect to see it taking over street style blogs as soon as it hits the shops later this year.
Words by Molly Taylor
Images © Peter Kinane using Impossible film