John Smedley SS15

Knitwear is certainly having a moment of resurgence in menswear and John Smedley’s Spring/Summer 2015 collection is leading the way. The heritage brand has become somewhat of a synonym for UK manufactured luxury knits and a first port of call for the modern man’s sartorial wardrobe, updating classical styles with a modern manifesto.

Departing from the graphic sensibility of Autumn/Winter 14, this season the brand explored a nautical theme with an offering entitled ‘Sea Fever’. Taking inspiration from the John Smedley archives, the collection encapsulates the seaside theme with classic pieces such as traditional Breton stripes on long sleeve cashmere polo shirts and short sleeve round necks in aquamarine blue. These styles were updated through punchy Brighton pier colourways and smart styling choices such as granddad knit socks worn with Birkenstocks.

Key highlights of the collection are the array of fine knits and soft tailored pieces. Inspired by the 100 years of fabric dyeing at the in-house mill, each piece is individually dyed with an anti-graduation effect in both a wave-like blue and a selection of sunset hues. Another welcome addition to the collection is the new micro texture finish used both in the fine cashmeres and in the heavier fisherman knits which mirrors the rough and calm textures of the sea. A micro wave fairisle knit on a deep red granddad collar design adds extra dimension to the English seaside affair.

Despite being neither a revolutionary nor an enthralling collection, John Smedley has fulfilled his purpose ten-fold: creating both a covetable and wearable selection of garments bound to find their way into the lives of the most stylish of Gentlemen.




Words by Molly Taylor
Images © Max Barnett using Impossible Film