It was only one day in, but London had already asserted itself as the fashion capital for innovative technology. This evening, at a disused railway tunnel on the South Bank, 2011 Fashion Fringe winners, (that’s the somewhat misplaced annual prize awarded by industry great, Mr Colin McDowell) FYODOR GOLAN kicked off the proceedings with its digitally distorted Spring/Summer 2015 show.
Images of both models and the audience beamed onto a pyramid in the middle of the stage; a hint to the CMYK colour palette and patterns that later followed. Simple sheath dresses came spliced with neon tape trims and more than a hint of skin. And although pieces like a holographic skirt and jacket, paillette-embellished dresses and sculptural, origami-like folds provided the type of statement you’d expect from an experimental young brand, it was the simpler styles that will have the editors clambering.
A bubblegum-blue fur bomber and a sugary pink A-line shift with its matching cropped jacket are sure bets for front row favouritism. Loud and busy, FYODOR GOLAN is certainly starting conversations. What we’re looking forward to is seeing how they articulate the message over the coming seasons.
Words: Ashley Jardine
Images © Max Barnett using Impossible instant film